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So we created a calendar for a client of ours, by taking the piss out of manly, macho shows such as Monster Garage and Pimp My Ride. We put together three of our manliest men and created the Spicers Guild of Xtreme Printing & Finishing. Each month of the calendar required an extreme printing or finishing technique, and so each half a tonne stack of paper was either shot at with rifles, blown up with gunpowder or trimmed with chainsaw etc etc

After sending out the calendar to designers and printers across Australia, we’ve had some interesting reception. This guy tore his in the spirit of the project.

Visit youtube.com/spicersxtreme for the videos or facebook.com/spicersxtreme for more.

(Source: roughcopy)